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Marketing AI
A Marketer’s Journey Through the Land of AI – Entry 5, ML + A/B = Awesome

A Marketer’s Journey Through the Land of AI – Entry 5, ML + A/B = Awesome In the last entry we talked about bias in AI, and the ways that humans in the mix can both help and hinder. Ultimately

Bias in AI
A Marketer’s Journey Through the World of AI – Entry 4, Bias in AI: A Very Human Issue

A Marketer’s Journey Through the Land of AI – Entry 4, Bias in AI: A Very Human Issue   In the last entry, we covered a few of the unintended consequences of AI, bias being one. For this entry, I’d

A Marketer’s Journey Through the World of AI – Entry 3, Unintended Consequences

Journal of an AI Translator: A Marketer’s Journey Through the Land of AI Entry #3 – Unintended Consequences I recently got married, which got me thinking about unintended consequences. A wedding is a great example of where things that you

A Marketer’s Journey Through the World of AI: Entry 2, Marketer & AI Translator Aligned

A little light housekeeping – If you are new to the journal series (or want a refresh), you can catch up on the first entry here.   I was recently asked to put together a quick video for the Women in

A Marketer’s Journey Through the World of AI

A Marketer’s Journey Through the World of AI Entry 1. February 18, 2021 By now, we have all heard that AI is revolutionizing marketing and sales. Whether automating traditionally manual processes, using marketing analytics to predict future behavior, or even

How to Use AI + Targeted Ads to Bolster Sales: Demystifying Recommender Systems Part III

We’ve talked quite a bit on this blog about recommender systems; so much, in fact, that it’s beginning to border dangerously on an obsession. And who can blame us? Recommenders are fascinating creatures, being some of the simplest AI systems

Leveraging AI+ Written/Spoken Word for Sales Enablement

When many people think of AI, robot butlers and self-driving cars come to mind. These technologies are “stand alone” solutions that do not require much human interaction but do require a huge up-front cost. However, there is another branch of