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AI Design and development
Is Your Organization Ready for AI? Answer These Questions to Find Out.

Is Your Organization Ready for AI? Answer These Questions to Find Out. You don’t have to look very hard to discover the benefits that artificial intelligence (AI) offers your organization. After all, AI reduces human error, gladly does repetitive tasks,

Ethical AI
From Anthropologist to Data Scientist: Julie Novic Shares Her Journey

From Anthropologist to Data Scientist: Julie Novic Shares Her Journey Julie Novic knew at the age of eight that she wanted to be an archeologist when she grew up. Even at that young age, she wanted to understand human culture

Bias in AI
A Marketer’s Journey Through the World of AI – Entry 4, Bias in AI: A Very Human Issue

A Marketer’s Journey Through the Land of AI – Entry 4, Bias in AI: A Very Human Issue   In the last entry, we covered a few of the unintended consequences of AI, bias being one. For this entry, I’d

A Marketer’s Journey Through the World of AI – Entry 3, Unintended Consequences

Journal of an AI Translator: A Marketer’s Journey Through the Land of AI Entry #3 – Unintended Consequences I recently got married, which got me thinking about unintended consequences. A wedding is a great example of where things that you

Identifying AI Opportunities

Identifying opportunities for AI is really the intersection of three things: data, decisions, and opportunity. In most cases you start with the data. Many organizations think of data assets as whatever they have in their database or their spreadsheets, but

A Marketer’s Journey Through the World of AI: Entry 2, Marketer & AI Translator Aligned

A little light housekeeping – If you are new to the journal series (or want a refresh), you can catch up on the first entry here.   I was recently asked to put together a quick video for the Women in

A Marketer’s Journey Through the World of AI

A Marketer’s Journey Through the World of AI Entry 1. February 18, 2021 By now, we have all heard that AI is revolutionizing marketing and sales. Whether automating traditionally manual processes, using marketing analytics to predict future behavior, or even

Human-Centered AI: Practical Application Of & Why It Matters

Human-Centered AI: Why it Matters We talk a lot about human-centered Artificial Intelligence (AI), but what does that mean in application?  It can mean different things depending on the purpose of the solution being created.  Human-centered AI can mean creating

How to Use AI + Targeted Ads to Bolster Sales: Demystifying Recommender Systems Part III

We’ve talked quite a bit on this blog about recommender systems; so much, in fact, that it’s beginning to border dangerously on an obsession. And who can blame us? Recommenders are fascinating creatures, being some of the simplest AI systems

Leveraging AI+ Written/Spoken Word for Sales Enablement

When many people think of AI, robot butlers and self-driving cars come to mind. These technologies are “stand alone” solutions that do not require much human interaction but do require a huge up-front cost. However, there is another branch of