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Women in STEM
From Austrian Motorcycles to Artificial Intelligence: Diving Into Nicole McCaffrey’s Marketing Career

From Austrian Motorcycles to Artificial Intelligence: Diving Into Nicole McCaffrey’s Marketing Career As Pandata’s Chief People and Marketing Officer, Nicole brings a unique perspective to the data science and emerging tech space. Growing up as the daughter of an entrepreneur

Marketing AI
A Marketer’s Journey Through the Land of AI – Entry 5, ML + A/B = Awesome

A Marketer’s Journey Through the Land of AI – Entry 5, ML + A/B = Awesome In the last entry we talked about bias in AI, and the ways that humans in the mix can both help and hinder. Ultimately

A Marketer’s Journey Through the World of AI – Entry 3, Unintended Consequences

Journal of an AI Translator: A Marketer’s Journey Through the Land of AI Entry #3 – Unintended Consequences I recently got married, which got me thinking about unintended consequences. A wedding is a great example of where things that you

A Marketer’s Journey Through the World of AI: Entry 2, Marketer & AI Translator Aligned

A little light housekeeping – If you are new to the journal series (or want a refresh), you can catch up on the first entry here.   I was recently asked to put together a quick video for the Women in

How to Use AI + Targeted Ads to Bolster Sales: Demystifying Recommender Systems Part III

We’ve talked quite a bit on this blog about recommender systems; so much, in fact, that it’s beginning to border dangerously on an obsession. And who can blame us? Recommenders are fascinating creatures, being some of the simplest AI systems

Leveraging AI+ Written/Spoken Word for Sales Enablement

When many people think of AI, robot butlers and self-driving cars come to mind. These technologies are “stand alone” solutions that do not require much human interaction but do require a huge up-front cost. However, there is another branch of