By Hannah Arnson & Joseph Homrocky Data science is often thought of as a black box – in goes data, outcomes actionable information. Inside that black box lives a complex mix of programming, mathematics, statistics, hardware, and software, each
The CEO of a fortune five hundred firm found that the feedback her organization was receiving from top customers was negative. Metrics from their customer satisfaction surveys would indicate the opposite. It turns out, some customer service reps were selectively